Insurance Humanized.

Millions of Canadians purchase Mortgage Life Insurance each year.  For some, it provides their families with life insurance coverage they might not otherwise be able to afford or qualify for.

Our goal with 20/20 is to help educate and insure as many Canadians as possible with fair, ethical, competitive and flexible products to:

• Give them the peace of mind they need to live their best lives.  
• Protect their families and ensure tragedy is not met with undue hardship.

We believe that this product is best distributed through trust based, face-to-face interaction. 

Brokers are entrusted with a client's most valuable investment - their home.  Through the application process, relationships are built and trust is established. There is an opportunity during and after this time to add value by shielding the customer's home purchase with cost-effective, flexible protection. 

By distributing 20/20, our goal is to arm broker-partners with a competitive, customer-friendly offering. 

20/20 was designed with the customer in mind.  We want to ensure that we can protect almost anyone at a fair price and with as much flexibility as possible. Nobody wants to talk about the "what if's". We want to change the narrative and empower individuals to make the right decisions to secure their family's future and gain peace of mind in the present. We want insurance to be about PROTECTING THOSE WHO MATTER MOST.

Consider distributing 20/20 Mortgage Life Insurance because:

1. Most applicants between ages 25-50 will save at least 20% as compared to their bank premiums.
2. Our conversion rates are much higher than our competitors, and we have significantly reduced attrition in our first year of operations.
3. Our premiums are gender-neutral and do not discriminate between smokers and non-smokers.
4. We have an outstanding lead generation, training, and marketing program. Our goal is not just to equip you with a strong offering, but also to set you up for success in your business.
5. We have the best in class concierge service. Once you identify a lead, your assigned concierge will complete fulfillment and future support.
6. We are backed by one of the strongest and most reputable underwriters in the industry, Assumption Life.

Here are some more comparisons...

• Cost
• Changing Lenders
• Beneficiary
• Price Changes
• Policy Ownership

20/20 is built for everyone.  Clients between the age of 20-50 will enjoy significant savings in their premiums.  20/20 premiums are gender-neutral and do not discriminate between smokers and non-smokers. This product is excellent for entrepreneurs and any self-employed individuals/families.  20/20's bundled critical illness and disability coverages offer significantly more value than if either product was purchased individually.

• Critical Illness
• Disability

When we designed the 20/20 business model it was important to us that the product was positioned for broker success. Let’s be honest. You win trips and get invited to parties. But what do you really want? According to a survey we syndicated earlier in the year, here is what other Mortgage Brokers told us:

1. We want a product that’s good for our clients.  
2. We want a product that can help us convert new customers and repatriate lapsed ones as well.
3. We want something that is easy to sell.
4. We want to be a partner, not just a distributor.

We’re big research people.  We want you to know that we listened.  Here’s how:

1. 20/20 is good for the client. It’s portable, we eliminate “fluids” and “poking”, it’s cost effective, we welcome smokers and the client chooses the beneficiary. This means, that if something happens, the beneficiary gets a cheque for the mortgage balance and can decide what to do with it.
2. 20/20 is designed for conversion. In fact, our research tells us that a typical broker should be able to convert between 25-35% if they execute the sale properly. We also have designed a marketing program specifically to target lapsed customers. This has been shown to generate direct revenue as well as contribute to word of mouth referrals.  
3. 20/20 is very easy to sell. It has Canada’s FIRST end to end digital fulfillment platform and applications are approved in under 10 minutes.
4. Every 20/20 distributor is a partner. We believe in reciprocal relationships. If you entrust 20/20 to your clients, we want to reciprocate by helping you build your business. We’ve launched the 20/20 Academy in partnership with some of the country’s top marketers so that you have access to formulas, best practices and tactics that are proven to grow your business. We focus on the “how”, not just the "what".