20/20 Mortgage Life Insurance is underwritten and issued by Assumption Mutual Life Insurance Company and sold exclusively by AIME Financial.

Mortgage Protection Your Clients Deserve

In 2018, AIME Financial launched the 20/20 Mortgage Broker distribution initiative. Our goal is to make Brokers more than just distributors, we want them to be our partners. The goal of 20/20 is to supplement the Mortgage Brokers’ toolbox with a Mortgage Life Insurance alternative that has proven to convert better and offer competitive pricing for a much more flexible product.

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Insurance Humanized.

AIME Financial (Affordable Insurance Made Easy) is a new national insurance agency established by Gordon Henderson (President & CEO, BMO Life Insurance Company: 2001-2012), and Minaz Lalani (Principal & Consulting Actuary, Towers Perrin: 1981-2010). AIME’s purpose is to offer insurance access to a broader segment of the population through affordable, simplified, and easily understandable products.

Heavily invested in technology, AIME offers Canada’s first streamlined, end-to-end digital mortgage protection application process. AIME’s model enhances the customer experience by empowering them to purchase insurance online through an intuitive platform with limited or no underwriting requirements. AIME creates awareness through education, achieves affordability through operating efficiencies, and improves delivery through simplification of the underwriting process.

20/20 Mortgage Life Insurance vs. the Alternative

20/20 was designed with the customer in mind.  We want to ensure that we can protection almost anyone at a fair price and with as much flexibility as possible. Nobody wants to talk about the "what if's". We want to change the narrative and empower individuals to make the right decisions to secure their family's future and gain peace of mind in the present. We want insurance to be about PROTECTING THOSE WHO MATTER MOST.

Consider distributing AIME because:

  1. Most applicants between ages 25-50 will save at least 20% as compared to their bank premiums.
  2. Our conversion rates are much higher than our competitors, and we have significantly reduced attrition in our first year of operations.
  3. Our premiums are gender neutral, and do not discriminate between smokers and non-smokers.
  4. We have an outstanding lead generation, training and marketing program. Our goal is not just to equip you with a strong offering, but also set you up for success in your business.
  5. We have a best in class concierge service. Once you identify a lead, your assigned concierge will complete fulfillment and future support.
  6. We are backed by one of the strongest and most reputable underwriters in the industry, Assumption Life.

Here's some more comparisons...

MORTGAGE PROTECTION OFFERED BY MAJOR BANKS

Bank overhead and administrative costs are passed on to the customer through their premiums.

20/20 MORTGAGE PROTECTION

20/20 is up to 25% cheaper. We've streamlined the traditional insurance model and offer a fully digitized, paperless mortgage protection product.

MORTGAGE PROTECTION OFFERED BY MAJOR BANKS

Bank plans are cancelled when a customer’s mortgage is moved to another lender or if the home is sold. They will have to re-qualify for mortgage life insurance at an older age than before, which usually leads to higher premiums.

20/20 MORTGAGE PROTECTION

Coverage is not linked in any way to the lender. The customer can, therefore, switch mortgage providers without any impact on their policy. Customers continue to pay the premium that was originally quoted when they signed up.

MORTGAGE PROTECTION OFFERED BY MAJOR BANKS

Claims are paid to the bank.

20/20 MORTGAGE PROTECTION

The customer chooses the beneficiary. They are also able to change the beneficiary if they wish.

MORTGAGE PROTECTION OFFERED BY MAJOR BANKS

Banks can change premiums at any time with 30 days' notice.

20/20 MORTGAGE PROTECTION

A customer's 20/20 Mortgage Life Insurance premium will never increase.

MORTGAGE PROTECTION OFFERED BY MAJOR BANKS

Banks offer bank-owned group policies to customers. These plans can be terminated by the bank with 30 days' notice.

20/20 MORTGAGE PROTECTION

The policy is owned by the customer. Only the customer may cancel it.

Interested in Becoming a 20/20 Distributor?

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What We Offer...

20/20 is built for everyone.  Clients between the age of 20-50 will enjoy significant savings in their premiums.  20/20 premiums are gender neutral, and do not discriminate between smokers and non-smokers. This product is excellent for entrepreneurs and any self employed individuals/families.  20/20's bundled critical illness and disability coverages offer significantly more value than if either product was purchased on a individual basis.  

20/20 provides the option to add critical illness coverage to your client's mortgage life insurance policy, which them a lump sum of up to $300,000 if they suffered a heart attack, an acute stroke, or developed life-threatening cancer.

As is the case with life coverage, critical illness coverage is intended to provide financial protection in the event that something was to happen to you before your client's mortgage was paid off. The amount of coverage is therefore reduced based on the same amortization formula as the life benefit and is clearly shown in the policy.

If your client purchases Disability Insurance with their 20/20 Mortgage Life policy, they are paid a monthly benefit if they are unable to work for more than 60 days due to sickness, injury, complications due to pregnancy, and any related medical conditions. In these cases, they will receive a monthly benefit payment equal to their monthly mortgage payment at the time of their application, up to a maximum of $3,000. They will receive their disability benefit each month, provided they remain totally disabled, for up to a maximum of 24 months. The monthly benefit will not be reduced if they pay off their mortgage. They can use the monthly payment for any purpose while they recover.

20/20 Mortgage Life + Disability includes a Disability Waiver of Premium benefit at no extra charge. This means that if they become disabled when the policy is in force no 20/20 Life or Disability Premiums will be payable while they are receiving disability benefits, following a 60-day waiting period.

Interested in Becoming a 20/20 Distributor?

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HOW SWITCHING TO 20/20 WOULD SAVE THIS COUPLE $33,000




Tammi and Michael are a 45-year-old couple with MORTGAGE LIFE INSURANCE and DISABILITY coverage on their $350,000 mortgage.  By switching to 20/20, they would save nearly $33,000 over the course of their 25-year mortgage. That's $110 dollars in savings EVERY MONTH! If you bought Mortgage Life Insurance when you signed up for your mortgage, you should consider switching to 20/20. Here's why...

COMPETITIVE PRICING

COMPETITIVE PRICING

20/20 is up to 20% cheaper with more flexibility and control.20/20 is underwritten by Assumption Life, and has SAVE CLIENTS THOUSANDS OF DOLLARS over the course of their MORTGAGES, and it doesn't have the administrative overhead attached to other products.

CHOICE OF BENEFICIARY

CHOICE OF BENEFICIARY

With your existing Mortgage Life Insurance coverage, although you pay the premiums, THE BANK OWNS THE COVERAGE, which means they are the beneficiary of any claims that are paid. That didn't make any sense to us, so we developed a product that provided you with the same protection, but the freedom to choose your beneficiary. That means, unlike your existing plan, the claim is NOT paid directly to the bank. It will be paid to whomever you choose.

What's important, is that with 20/20, a Mortgage Life Insurance Policy Insured by Assumption Life, you have the FREEDOM of CHOICE.

LENDER INDEPENDANT

LENDER INDEPENDANT

Did you know that if you decide to move to another lender, your Mortgage Life Insurance plan doesn't move with you?  The reason that's a problem is because you will have to requalify, you'll be older and your premium will be much more expensive.  Unless you're planning on staying with the same lender forever, your coverage will decline and your premium will escalate.  We weren't happy with this either, so when we developed 20/20 Mortgage Life Insurance, we made sure that your relationship with your lender was exclusive of your coverage. With 20/20, you can switch your mortgage provider any time you want, without any impact to your policy.  You still only pay the premium you were originally quoted when you signed up.

EASY TO SWITCH

EASY TO SWITCH

We've made it EASY to find out how much your clients can save! and we've made it easy for you to sign them with Canada's first fully integrated end to end, online application system. We have the easier application process. There are no medical exams and approval is instant!  Click here for create an INSTANT comparison between your existing coverage and 20/20 Mortgage Life Insurance.  Once you see the SUBSTANTIAL COST SAVINGS, you're a few short clicks away from obtaining a more COST-EFFECTIVE and FLEXIBLE product. You can complete the process entirely online, or if you need help you can talk to one of our licensed advisors at any time.

Offering Your Clients Mortgage Life Insurance They Deserve

When we designed the 20/20 business model it was important to us that the product was positioned for broker success.  Let’s be honest. You win trips and get invited to parties. But what do you really want? According to a survey we syndicated earlier in the year, here is what other Mortgage Brokers told us:

  1. We want a product that’s good for our client.  
  2. We want a product that can help us convert new customers and repatriate lapsed ones as well.
  3. We want something that is easy to sell.
  4. We want to be a partner, not just a distributor.

We’re big research people.  We want you to know that we listened.  Here’s how:

  1. 20/20 is good for the client.  It’s portable, we eliminate “fluids” and “poking”, it’s cost effective, we welcome smokers and the client chooses the beneficiary. This means, that if something happens, the beneficiary gets a cheque for the mortgage balance and can decide what to do with it.
  2. 20/20 is designed for conversion.  In fact, our research tells us that a typical broker should be able to convert between 25-35% if they execute the sale properly.  We also have designed a marketing program specifically to target lapsed customers. This has been shown to generate direct revenue as well as contribute to word of mouth referrals.  
  3. 20/20 is very easy to sell.  It has Canada’s FIRST end to end digital fulfillment platform and applications are approved in under 10 minutes.
  4. Every 20/20 distributor is a partner.  We believe in reciprocal relationships.  If you entrust 20/20 to your clients, we want to reciprocate by helping you build your business.  We’ve launched the 20/20 Academy in partnership with some of the country’s top marketers so that you have access to formulas, best practices and tactics that are proven to grow your business.  We focus on the “how”, not just the "what".

Contact Us

Questions? Comments? Call us today at 1-866-821-1439, click here to get a quote, or fill out the form below:

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