About Us


20/20 Products are brought to you exclusively by AIME Financial Group Inc. - a national insurance agency (excluding Quebec, Saskatchewan, and Nunavut).  We may be a new name in financial services but our team is certainly not new to the insurance business. With more than 100 years of combined management experience in insurance, banking and financial services and a savvy team of bright young marketing and internet developers, our agency was formed with one clear objective in mind:

Innovating to make insurance more affordable, understandable, and easy to purchase for the vast majority of Canadians.

That’s why we’re so excited about our flagship product 20/20 Mortgage Life Insurance, which introduces a more affordable, flexible and easy to purchase mortgage protection plan to the Canadian market.

We know that the most important financial asset most Canadians have is their home, which typically they finance with a mortgage from their bank. Many Canadians also rely on their bank for mortgage life (also known as “creditor”) insurance protection so that they do not have to worry about the risk of losing the family home if they were to become sick, disabled or die prematurely.

The banks up sell millions of Canadians mortgage life insurance coverage, which in most cases is a family’s first life insurance purchase. If you’ve purchased a plan from your bank, you recognize the importance of having life insurance and looking out for your family’s long-term financial protection. But there are a couple of major problems with a bank mortgage life product:

  • You have to keep in mind that these products were not designed to protect you. They are owned by and designed to protect your bank (by paying off your debt) if something were to happen to you.
  • They are far more expensive than they need to be. 20/20 Mortgage Life Insurance will save most Canadians save up to 25% on their premiums. This can add up to hundreds of dollars a year and THOUSANDS of dollars over the course of your mortgage

We can show you your savings in seconds and have you protected in minutes.  There is no waiting. No medical exams.  And, it's easy to switch!  



20/20 Mortgage Life, Disability and Critical Illness are individual life insurance products underwritten by Assumption Mutual Life Insurance Company (“Assumption Life"). The products are designed specifically as simple, more affordable alternatives to mortgage and creditor insurance products sold by banks and other lenders.

Banks are prohibited from selling most types of insurance in their branches other than insurance on credit (mortgage and loan) products. If you bought insurance at a bank branch or with your mortgage you are covered under a “certificate” of insurance on a group insurance policy owned by the bank, with limited features compared to an individual term life policy.

The 20/20 plans are individual term life insurance policies owned by you, not your bank, so IN ADDITION TO LARGE SAVINGS there are a number of other IMPORTANT ADVANTAGES:

  • You own your policy. Only you may cancel it. Bank plans can be terminated by your bank on 30 day’s notice.
  • Your 20/20 Mortgage Life Insurance premiums will never increase. Banks can change premiums at any time with 30 day’s notice.
  • You choose your own beneficiary. With your bank plan any claims paid go right to the bank.
  • It's portable. Bank plans will be modified or cancelled if you refinance your mortgage, move to another lender or sell your home. With 20/20 your coverage will remain in force.

It is easy to purchase online or over the phone with the assistance of our expert team of insurance professionals.



When it came time to select an insurance partner to provide the insurance protection backing 20/20, our choice was an easy one. We were looking for a well-established and financially strong company that had a reputation of commitment to its clients and a desire to fuel growth through innovation. We chose Assumption Life, founded in 1903, which is one of the oldest life insurance companies in Canada. Assumption Life is well-capitalized, with a solvency ratio that reached 242% in 2015, well above the minimum 150% standard set by the Office of the Superintendent of Financial Institutions Canada (OSFI). A.M. Best, one of the oldest independent rating agencies specializing in the evaluation of the financial health and creditworthiness of insurance and reinsurance companies worldwide, recently awarded Assumption Life an A- (excellent) rating for the 16th consecutive year. Equally important, Assumption Life has a reputation of putting its clients first.

When you buy 20/20, you are buying an insurance policy issued by Assumption Life.  With Assumption Life as your insurer you will never have to worry about whether you are fully protected or whether your claim will be paid.

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